latest News
Barefoot MYTHS debunked on Fox31 Denver
What are the Myths and TRUTH about being barefoot (whether you're walking, running, climbing, lifting, or just getting into a store)?Xero Shoes CEO, Steven Sashen, takes a look at a few of these on @KDVRDenver* MYTH -- being barefoot is dangerous. TRUTH -- for a looong time, humans have been barefoot on terrains WAY worse than anything you'll encounter. BUT... if you feel you want some protection and still have that fun, natural, barefoot-like experience, that's why we made Xero Shoes.* MYTH -- you can't go into public places, stores, and restaurants barefoot. TRUTH -- while some of those may have *rules* about wearing shoes, there's no law against it.* MYTH -- you can't drive in bare feet. TRUTH -- 100% false. There is no law in any state preventing you from doing so. It's totally legal.For those times where you want a bit of protection, some traction, and a stylish way to have a barefoot-inspired feeling, check out the performance and casual shoes, boots, and sandals at https://xeroshoes.mom/shop/
XeroShoesCanada.com and cheap Xero Shoes on eBay - FRAUD!
DO NOT BUY Xero Shoes from these sellers!In short, if you see NEW Xero Shoes for sale at significant discounts, they are not authorized sellers and you will most likely be giving your credit card information to thieves who are engaged in various types of ecommerce and credit card fraud.The latest site to be violating our copyrights and stealing from potential customers is XeroShoesCanada.com. This is NOT an authorized seller of Xero Shoes. They do not own the product they claim to sell. If you purchase from them, you are putting your credit card data at riskNOTE: If you do not see a retailer listed at https://xeroshoes.mom/stores/ there is a high likelihood they are engaged in some sort of fraud. If you're not sure, email our Customer Happiness Team -- support@xeroshoes.mom.Similarly, there are a number of eBay "sellers" offering New Xero Shoes at significant savings. You can spot them because they're offering multiple sizes and/or colors. They are engaging in fraudulent behavior, and do not own the product they claim to be selling. If you purchase from them, you will not receive your product and could be putting your identity at risk.
Xero Shoes Sponsors USA Artistic Swimming
FOR IMMEDIATE RELEASEEmily Falkenberg | USAAS | emily@usaartisticswim.orgLaura Beachy | Xero Shoes | beachy@beachymedia.comUSA Artistic Swimming Announces Partnership with Xero ShoesCOLORADO SPRINGS, CO – (July 8, 2020) - USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We both embrace what is special about ourselves and use it in a positive way.”Established 41 years ago, USA Artistic Swimming officially rebranded from USA Synchronized Swimming in March. Artistic swimming is a women's Olympic discipline which combines technical perfection, synchronisation, choreography, artistry and expressive power. Athletes wear beautifully decorated swimsuits and waterproof make-up. They often perform choreography and use music that is unique to their heritage, creating a rich and distinctive spectacle.Xero Shoes’ lightweight footwear prides itself on minimalism and natural movement. Xero Shoes have sold hundreds of thousands of shoes, boots, and sandals to customers in 97 countries, ages 2-92, and will now be worn by the USA Artistic Swimming Senior National Team at every international competition. "We're so excited that USAAS asked us to support their incredible athletes and coaches,” said Steven Sashen, Xero Shoes CEO. “We are looking forward to having lots of fun together and helping the team reach their goals, feet first." About USA Artistic SwimmingUSA Artistic Swimming [USAAS] was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic Committee and FINA (Federation International de Natation Amateur) — the international governing federation. USAAS organizes, participates in, and promotes a variety of competitive events each year. These events begin at the local level and continue in the following categories: Age Group (12-19), Junior (15-18), Senior and Masters (20+). https://www.teamusa.org/USA-Artistic-SwimmingAbout Xero ShoesFeel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®, addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement with a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 2 to 92, in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra marathons. www.xeroshoes.mom
COVID-19 Shipping
Due to COVID-19, many countries have suspended postal deliveries, and many others are experiencing extremely long delivery times, something we, unfortunately, learned AFTER shipping many parcels during our recent sale.The below list includes countries we are currently unable to ship to due to COVID-19.Please note this list includes Israel. In addition, there may be significant delays with shipments to any international location, including Japan and Europe.If you're in one of these countries please check xeroshoes.mom/stores to see if there's a retailer or distributor nearer to you that's open and/or able to ship to you. New Restricted Countries Bermuda Brunei Cape Verde French Guiana Israel Italy Saudi Arabia St. Martin UAE Western Sahara Updated March 27th, 2024
Get Xero Shoes Z-Trail at REI and get a $10 xeroshoes.mom Gift Certificate
We are THRILLED to announce that you can now buy our best-selling Z-Trail sandal at REI stores across the country and at REI.com!Plus, we have a special offer for you:Buy a pair of Z-Trail at an REI store or REI.com and you can get a $10 xeroshoes.mom gift certificate!Get all the details about which stores have the Z-Trail sport sandal and how you can get your bonus -- CLICK HEREWatch Lena and Steven discover the Z-Trail at the Boulder REI
Can't Find the Size, Color, or Style You Want? Here's why...
We know that some people are upset because we may not have the size, or color, or style of the Xero Shoe that they want. Huge apologies. Clearly, it's not our intention to run out of inventory and be unable to replace it in a timely manner. It's happening for a few reasons, that I describe in this video: Before I jump into the details, I'll let you know we have more Prio and TerraFlex on the way. We don't yet have a firm date for their arrival though. Okay, so why can't you always get the Xero Shoes you want? In short, the biggest cause is how fast we're growing! When we bring in a new product, or even bring in more of an existing product, we're basically guessing how well it's going to sell. No company has ever gotten this formula perfect. If they did, there would be no TJ Maxx or Ross or Marshall's or any of the other overstock and closeout stores. But this is especially challenging for a new and rapidly-growing company like ours. When we're wrong -- when demand is WAY greater than we expected -- the issue morphs to one of timing and minimums. When it comes to timing, it can take 90-120 days or more from the moment we place an order for product until it arrives in our warehouse (and that's assuming there's not a strike at the port, or that our container didn't fall off the ship mid-ocean, or any other crazy scenario). Thinking about our Genesis sandal -- it sold 4x faster than we expected. If we ordered more now, we wouldn't get that shipment until winter. Not the best time to get a ton of sandals in the warehouse. Holding onto that inventory until sandal season picks up again creates a serious cash flow issue. So, for that product, we can't responsibly bring in more until 2020. Then, there are the minimums. We can't simply call our factory and ask for a couple hundred pairs to fill in for a size or color that we've run out of. The minimum number of pairs we can order is in the thousands. The problem this creates relates back to timing. That is, if that minimum is, say 8 months' worth of inventory, but we were planning to to update the product in 5 months -- by launching a new color, or making some tweaks to improve the product -- then we'd be sitting on 3 months' worth of product that we might not be able to sell. Again, a company our size, bootstrapped by me and Lena, without venture capital funding, can be sunk by that kind of situation. And we want this ship to keep sailing. I hope you're starting to understand the complicated calculus of managing inventory. It's what keeps Lena and I up at night. We know that when we outgrow this "awkward teenage" phase of our business, problems like this will become less likely. And we hope that the new products we bring in will excite you enough to make the memories of out-of-stock issues fade into the background (get yours before they sell out! ;-) ). To hear about when we get "fill-in" inventory, make sure you've joined our newsletter list (see the bottom of this page) or joined the Xero Circle (top right in the navigation section of the page). As always, Lena and I greatly appreciate your support and hope that you stick with us through our growing pains. Make sure you've joined the Xero Circle (which, among other things, gets our newsletter into your e-hands) to hear about when we get more (and NEW) inventory. Click the link in the menu at the top-right of this page.
Sign up for the Investor Waiting List
After a successful raise that ended on August 31st, 2017, with over $1,148,348 committed, we've stopped taking new investors.We may do another equity crowdfunding raise in the future.If you would like to be notified about future opportunities to invest in Xero Shoes, please submit your best email address below:
Become a Part-Owner of Xero Shoes
Now you can invest in a company you believe in, and it doesn't cost millions to do it! Here's a presentation I did at NextGenCrowfunding on June 16th, describing the opportunity to invest in the Future of Footwear. Find out more and see how you can become a part-owner of Xero Shoes at https://invest.xeroshoes.mom This is not an offer to buy or sell securities. Any securities offered are qualified in their entirety by and subject to the terms of the Offering Circular, which can be found at https://xeroshoes.mom/sec. Investing in shares of Feel the World, Inc. is highly speculative involves significant risks and is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the shares of Feel the World, Inc, and if a public market develops following this offering, it may not continue. Also, past performance should not be relied upon as a forecast of future performance. To obtain a copy of the Offering Circular, go to https://invest.xeroshoes.mom/#deal_room or https://xeroshoes.mom/sec.
You can own a piece of Xero Shoes
Now you can invest in the future of footwear. We're offering a limited number of shares of stock in our company. And thanks to the new equity crowdfunding rules, you don't need millions to invest. In fact, if you look at the bonuses that come with your investment, you may be quite surprised at the true cost. Check out this video to learn more. And wait for the "Easter egg" at the very end ;-) ... or see how you can become a part-owner of Xero Shoes on this page: https://invest.xeroshoes.mom At https://invest.xeroshoes.mom you'll also find our SEC-qualified documentation (our financials and all the details about our company), but you can also find them directly at https://xeroshoes.mom/sec If you have any questions, there's a Q&A section at https://invest.xeroshoes.mom as well. And be on the lookout for emails from us... we'll be hosting Facebook Live events to tell you more. Oh, if you're not already receiving our emails, subscribe at the bottom of this page. We are so thankful to everyone who has helped us make Xero Shoes what it is today. And we look forward to having you come along for the ride into the future. Live Life Feet First! This is not an offer to buy or sell securities. Any securities offered are qualified in their entirety by and subject to the terms of the Offering Circular, which can be found on our investment page at https://invest.xeroshoes.mom as well as at at https://xeroshoes.mom/sec. Investing in shares of Feel the World, Inc. is highly speculative involves significant risks and is suitable only for persons who can afford to lose their entire investment. Furthermore, investors must understand that such investment could be illiquid for an indefinite period of time. No public market currently exists for the shares of Feel the World, Inc, and if a public market develops following this offering, it may not continue. Also, past performance should not be relied upon as a forecast of future performance. To obtain a copy of the Offering Circular, go to https://invest.xeroshoes.mom/#deal_room or https://xeroshoes.mom/sec.
The Lena minimalist casual shoe for women is here!
We announced our first closed-toe shoe in October 2016, the Hana. The Hana is mostly a "men's" shoe, even though there are LOTS of women who wear it.Well, we're thrilled to announce the "sister" to the Hana... the Lena.And, yes, technically the Lena is a "women's shoe," but if you're a man with a narrow foot, or are smaller than a Men's size 6.5, the Lena could be just right for you. (What makes a shoe "men's" or "women's" is a combination of typical shape differences -- women's shoes are a bit narrower, have a thinner heel, have a slightly higher instep, for example).The Lena comes in 3 colors for the Spring of 2017: Navy / Silver Sand / Black Black / Tango Red What will you do in the Lena?Well, it is a casual shoe. But it's also built on our FeelTrue® outsole base, the same one we use for the Z-Trail. So, technically, it'll handle more than just a trip to the coffee shop. And, like all our shoes and sandals, the Lena is super flexible, zero-drop, low-to-the-ground for balance and agility, and supports true natural movement. And the sole is backed by our 5,000 mile sole warranty.Oh, and if you're wondering, Yes, we did name the Lena after Xero Shoes' co-founder, owner, and COO, Lena Phoenix.Live Life Feet First!
Congrats to the Z-Trail Sweepstakes Winners!
4,117 people entered our Z-Trail our Ultimate Sandal Sweepstakes Giveaway! And we're thrilled to annouce the 61 winners... 58 were randomly chosen and 3 were commenters.And then, well, we added more prizes and winners, as you'll see below ;-)Oh, and over 2,200 people grabbed their Z-Trail sandals during the launch!If you weren't a winner, you can still check out our awesome prize donators. Scroll through the list, and click on the images that you want to check out.[slideshow_deploy id='99247']Our winning commentersFirst, thank ALL of you who submitted comments, especially those of you who've been wearing Xeros and shared your experiences over the years. Please know that we are tremendously grateful for all your support and thrilled to hear about what you've learned, what you've done, and the fun that you've had.Frankly, there were WAY more than 3 that we loved so, picking "winners" was a real challenge. Search for the winners in the comments below; you won't be disappointed.Our top 3 commenters, who each get a pair of Z-Trails:First, for both volume and creativity, Erik Thompson. Erik submitted a LOT of comments, each one more fun than the next (and you know we like to #FeelRealFun around here). One sample: I want some Umara's to traverse the Sahara, and feel the sun on my rubber-soled toes, Not booties nor Vibrams or five-fingered slip-ons shall grace my ground hands as friendlies or foes. Next, I have a phrase that I use a lot when I'm evaluating anything: "Let's look at the math." And, yes, I say that about things that have nothing to do with math. But Robby Clark got me with his Xero sum math: 1) The idea of absolute truth has interested philosophers, scientists, and ... 2) In science, doubt has been cast on the notion of absolutes by theories ... 3) In pure mathematics , however, there is said to be a proof for the existence of absolute truth. mathematically --- where p=price, f=fun, r=run, c=climb, c1=comfort, h1= health and wellness, Z= Z Trail Sandal f + r(c)/ p(c1) (h1 )= Z Finally (kinda... you'll see in a moment), Lena is an award-winning novelist, so we were taken by one of the longer entries, practically a short story by Rachel: There was once a woman who wished to liberate her feet from stiff leather and heavy soles, so she removed her shoes and went barefoot. The first few steps were bliss, but as she continued along a sun-heated path strewn with sharp-edged stones, her pleasure turned to pain. With a heavy heart, she put her shoes back on again, still yearning for freedom. In desperation, she set out to consult the sage who lived high on a mountain. Though her legs grew heavier with every step, she at last reached the summit, and found the sage seated in front of a cave. Before the woman could even catch her breath, the sage looked at the confining shoes on her feet and nodded. “Umara Z-Trail”, he pronounced wisely. “The ultimate sport sandal.” “Pardon?” said the woman, still wheezing. “xeroshoes.mom,” said the sage. He reached into the cave and drew out a pair of the lightest, most streamlined sandals the woman had ever seen. To her wonder they fit like a second pair of skin. She could feel the earth under her soles; she could splay her toes, point and flex and arch her feet. Best of all, there was no discomfort as she walked and then leaped around the rocky summit. “Thank you, oh thank you!” the woman exclaimed. “De nada,” said the sage. With the surefootedness of a mountain goat, and the spring of a gazelle, the woman descended the mountain. And she walked, skipped, and ran happily ever after. But there was an audience favorite (that we also liked)... so we added one more winning pair to:William Kennedy, whose post had the most Likes:I'd like to win the Z-Trail, I'd like to win them now, I'd like to win the Z-Trail but I do not quite know how. You see, my writing's not that funny, My writing's not that grand, My writing's not that catchy, In fact, it's rather bland. Oh wait, I'll write a poem, Or maybe it's a song, Regardless of it's structure, I hope you'll follow along. I'll wear them in the daytime, I'll wear them late at night, I'll wear them while I lay in bed, (Just do not tell my wife). These Z-Trails look amazing, These Z-Trails look so sweet. Thank you Steven and Lena, for caring for our feet.Then we decided that some of our other favorites deserved Honorable Mentions... and $25 gift certificates.Thanks Dominique Navarro, who also rhymed her way into our hearts:There was an old lady who lived in her shoes, She had such sore feet she did not know what to do! She sought out help from her doctor, chiropractor, and more, and to her dismay she got sent to the store, To purchase orthotics, support shoes, and drugs For the pain that just got worse from the advice of those thugs. She cried in agony desperate for help, when miraculously she found a video with Master Sashen! He shared with the world his wisdom about shoes, And said, keep wearing em and guaranteed you'll lose. So she decided to go xero for the sake of her feet, And shared xero wisdom with all she would meet. Buy xero shoes and feel the world if you dare, Z-trail are the newest so go get a pair! ?Another volume contributor, Ian Salsman never failed to entertain. His simplest says it best:Xero Shoes rock so I don't hurt my feet when I step on those rocks.but he also went for the sing-along riff with:I'm so excited And I just can't hide it I'm about to lose control and I think I like it I'm so excited And I just can't hide it And I know I know I know I know I know I want [Z-Trail] I want [Z-Trail]And, finally, Sara T simply nailed it with her review:I've been salivating over the new Z-Trail design for days. While I love the design of Chacos, and have bought 3 different pairs over the years, they have all been relegated to eBay, as I despise 1) the ridiculous weight and 2) the molded arch. My poor flat feet hated them with a passion, but they were the outdoor sandal I was "supposed to" wear. So while hemming and hawing about whether to buy a pair, I remembered my DIY kit sandals I bought back in '12 and wore faithfully for several years. I couldn't justify purchasing more sandals when I still have plenty of my 5,000 miles left on these, and hadn't even been faithful to the barefoot cause (I'm so ashamed!). So I took them for a spin this morning, instead of the Brooks I've been hiking and jogging in. AMAZING! While I've been lazy about which shoe to wear, I've (naively) tried to keep my barefoot mechanics. And this morning, in my trusty huaraches, I realized I had completely failed! Typical running shoes are impossible to run properly in. This morning, it all came back. My toes pointed, my feet landed under my body, my heels kicked up more, my toes and arches were engaged, and I immediately started stepping over the log again (best visualization I had learned for how to step). I was jogging for real, not plodding along. Thank you, Steve and Lena, for continuing to realize the vision, for all the hard work you put into a product you believe in, and for the excellence you put into your products and customer service.Dennis (our product designer) and Janice (our Customer Happiness Manager) were in the military, so they especially liked Sonia's "FOX's Creed":These are my Z-Trail Sport Sandals. There are many like them, but these are mine. My Z-Trail Sport Sandals are my best friend. They are my life. I must master them as I must master my life.And now onto our random winners: The ULTIMATE Sandal Giveaway
